• Written by Paul Gannon
• Categorised Content Marketing

Whatever it is you’re doing, having a strategy or plan in place is going to make your life easier. Content marketing isn’t any different.

Having a documented content marketing strategy has many benefits. Although developing a strategy takes time, it’s an investment worth making if you hope to have any success with content marketing. Having a strategy in place will help you stay focused on the big picture, and give you a roadmap to get there.