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By: Paul Gannon

04 JunThe Lean Content Marketing Strategy

Whatever it is you’re doing, having a strategy or plan in place is going to make your life easier. Content marketing isn’t any different.

Having a documented content marketing strategy has many benefits. Although developing a strategy takes time, it’s an investment worth making if you hope to have any success with content marketing. Having a strategy in place will help you stay focused on the big picture, and give you a roadmap to get there.

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